Los Angeles: Flowers with a graphic subject of the games

The organizers of the Los Angeles Olympics in 2028 officially presented present a visual recognition strategy for the event. The graphic subject is flowers that are intended to reflect the city's landscape, its districts and its cultural character.

Graphics with flowers will decorate competitive arenas, fan zones, urban installations, websites and will appear during the broadcast from the games.

The key thought behind the visual recognition task is the flourishing lush vegetation and field flowers that cover part of confederate California after the rains. Main graphics are built around 13 single flowers, designed to represent various elements of Los Angeles, from amusement culture to neighborhoods, residents and the native landscape.

The colour palette, on the another hand, refers to the strelicia, the authoritative Los Angeles plant, and is divided into 4 groups, besides named after plants: poppy, scarlet flax, bell and sage.

The organizers besides presented the authoritative typography of the games, inspired by the street signs of Los Angeles, including signs on commercial passages and hand-painted store sites to give visual recognition a clearly local character.

The graphic projects were presented more than 2 years before the beginning ceremony of the event, which – as the organizers stressed – occurred very early, giving all curious people adequate time to prepare materials compatible with authoritative visual identification.

Los Angeles in 2028 – on 14-30 July – will host the Olympic Games for the 3rd time, after hosting this event already in 1932 and 1984. For the first time it will besides be the host of the Paralympic Competition.