Last year has passed us in excellent company among extraordinary collabs. Samsung summarizes 2022

What was the biggest success of the Samsung brand in 2022? What challenges has the brand faced in the past year? Which marketing communication channels were most crucial to her? How will this change in 2023? Read the another summaries of the year 2022
Magdalena Sielachowicz-Nowakowska, Head of Marketing, MX Marketing Communication, Samsung Electronics Poland, talks about 2022 for Samsung brand.
Biggest success in 2022
Ability to surprise and immerse our users into the Galaxy world, which translates into increasing organic scope in our sOne channels and audience engagement.
The toughest challenge in 2022
Undoubtedly, the sense, delicacy and sensitivity in communication at the outbreak of the war in Ukraine. These are not activities they teach in college or training. It is simply a communicative training ground where all the soft skills of marketers, their...