The packaging where the client receives the ordered product is the first physical point of contact with your brand. It's frequently an underrated ambassador who can decide if the client will come back for more. Competition is presently very large in almost all manufacture and, among another things, this is why the alleged unboxing experience becomes an crucial component of satisfaction building. How to turn a simple box into a powerful marketing tool? We answer in the following article.
What cartons in e-commerce work best?
The appropriate packaging in the e-commerce manufacture should not only defend the product, but besides present well and contribute to reducing operating costs and expanding client satisfaction. It is very crucial to choice the natural material that will meet the challenges of transport and courier service. The 2 basic materials that are leaders in this aspect are solid and corrugated cardboard.
The solid fabric is rather stiff, smooth and plastic in the treatment. perfect for smaller, elegant unit packaging, where advanced quality printing and aesthetics are important. In turn, corrugated cardboard, thanks to its layered structure, provides excellent depreciation and durability. That's what most shipping packages come from. The availability of different wave types (F, E, B, C), as well as two-layer combinations (EE, EB, BB or BC) allows you to precisely adjust the parameters to the weight and dimensions of the product. Suitablely selected e-commerce cartons guarantee that even delicate items scope the client intact.
Important aspects are besides aesthetics and ecology. Cardboard packaging, manufactured from paper from renowned suppliers, is easy recycled and is suitable for personalization utilizing a variety of methods.
How do e-commerce packaging with print stand out?
Packaging is an crucial part of marketing strategy, so it is worth investing in its personalization. Modern printing technologies, specified as offset and flexography, open up immense opportunities.
Offset printing is suitable even for the most demanding graphic designs. It provides photographic quality, excellent colour reproduction (in CMYK and Pantone pallets) and wide possibilities of refining (e.g. soft-touch film, matt finish, UV lacquer). In the end, the box not only attracts sight with vibrant colors, but it is besides pleasant to the contact and aesthetic and thus builds a affirmative client experience.
Flexographic printing is in turn highly efficient at higher costs and is excellent on corrugated cardboard. Both technologies can be combined. To guarantee that the final task meets your and your customers' expectations, it is best to cooperate with a professional partner offering e-commerce packaging, specified as Royalpack.
Why invest in professional e-commerce shipping boxes?
The aspects related to the functionality of packaging, transport safety and ecology straight translate into the satisfaction of your customers. Professional shipping boxes for e-commerce are designed for the full logistics process and make life easier for both manufacturers and logistics operators, warehouses and customers.
When investing in thoughtful packaging, you show the client that you care about his comfort at all phase of the acquisition and build a positive, professional image of your brand. This is the first step towards creating a valuable relation with the consumer.
