The crisis in Wildberries is getting worse. Another warehouse damaged after the attack

The attack on Wildberries magazine disrupted the operator again

Wildberries reported evacuation of warehouse staff in Riazana after another attack utilizing unmanned aircraft. According to information provided by the company, this was already the seventh case in fresh days erstwhile the operator's logistics facilities were located in the war zone.

The politician of the Riazan region Paweł Małkow reported on Telegram that the Russian anti-aircraft defence shot down 45 drones in the region. As a consequence of falling debris, there was a fire in industrial areas. Buildings were besides damaged and six people were injured. Wildberries did not study the scale of the harm in a warehouse in Riazania or the expected date of full resumption.

Logistics problems affect thousands of vendors

According to earlier information from the Reuters agency, erstwhile attacks resulted in harm to about 10% of the warehouse space utilized by Wildberries in Russia. For a platform serving millions of orders all day, this represents a crucial operational challenge.

They are most felt by sellers operating exclusively through marketplace. In social media, many owners of tiny companies study problems with order delivery, extended transportation times and limited access to supplies stored in logistics centres. The situation shows how crucial the resilience of the logistics infrastructure is for online trade. Even local interference can affect the full process of execution of orders and client experience.

War is increasingly affecting e-commerce

Attacks on logistics centres show that infrastructure supporting online commerce is becoming 1 of the elements of the war. For logistics operators this means expanding the level of safety and preparing contingency plans.

For entrepreneurs selling online events in Russia are besides a reminder of the importance of diversifying sales channels and storing goods. Dependence on 1 logistics operator or 1 platform may increase business hazard in crisis situations. Experts in supply chain management for years indicate that operational resilience becomes 1 of the most crucial elements of e-commerce strategy. This includes both alternate warehouse locations and cooperation with more than 1 logistics partner.

Read also: LPP rebuilt the warehouse after the fire. The fresh centre will service up to 900 shops

FAQ. Attack on Wildberry magazine

• Why are Wildberries magazines targeted?
  The warehouses are located in areas affected by Russia's war against Ukraine. In fresh days respective operator logistics facilities have been damaged during drone attacks.
• What are the consequences for retailers?
  The most common are delays in order delivery, hard access to goods and extended transportation times. The problems concern companies utilizing Wildberries infrastructure only.
• Do attacks affect the full e-commerce market?
  They primarily concern the Russian market, but show the importance of resilience of logistics to online trade. For entrepreneurs operating in Europe too, this is an example of how crucial it is to diversify logistics partners and sales channels.
• Where did the harm study come from?
  Data about the harm to about 10% of Wildberries' warehouse space was previously published by Reuters. Information about the last attack and evacuation of employees was provided by Wildberries, Russian regional authorities and the Polish Press Agency.