IM Motors, a passenger car maker based in Shanghai, has been operating since 2020 and belonging to the Chinese joint venture between SAIC Motor, Alibaba Group and Zhangjiang Hi-Tech, uses fashion to separate the next generation of its electrical sedan L6.
IM Motors logoIn addition to 3 standard versions, a limited edition was available. Prof. Jimmy Choo Bespoke Limited Edition, developed in collaboration with designer Jimmy Choo. The car retains a method L6 base, but received materials and details designed to separate it from average varieties.
Jimmy Choo Yeang Keat (born November 15, 1948) is simply a Malaysian fashion designer surviving in the UK. He is co-founder of Jimmy Choo Ltd, which became celebrated for his hand-made women's shoes. Jimmy Choo's first shoes, under his father's eye, a shoemaker, made erstwhile he was 11. In the fashion planet it takes place on an equal footing with Manolo Blahnik.
The IM L6 premiere fits into the ever-increasing trend of Chinese automotive: manufacturers no longer compete solely with the range, charging and screens in the cab. More and more often, they effort to give cars a clear plan identity, directed at customers who treat the car as an component of their lifestyle.
Two installments of the same premiere
On August 18, details of the cooperation between IM Motors and Jimmy Choo were presented and it was announced that a limited number of 1000 cars signed by the designer would initially be sold. At that time the price scope from 229 900 to 279 900 yuan (from approx. 127 1000 to PLN 155 thousand) was given in the press material.
Ten days later, on 28 August, IM Motors began selling a fresh generation of L6. CnEVPost then reported that the first jackpot of a 1000 cars was exhausted and the second circular of sales began. At this phase 2 variants of Jimmy Choo were available, valued at 219 900 and 237 900 yuan.
Three standard varieties — Max, Pro Max and Ultra — began to sale on the same day at prices:
- Max 199 900 yuan,
- Pro Max 217 900 yuan,
- Ultra 259 900 yuan.
These prices were lower by 20,000 yuan compared to pre-sale, besides started on 18 August. Buyers in pre-sale guaranteed to receive cars first.
Crystal details alternatively of mechanical “copper”
The most recognizable component of Jimmy Choo's edition is aesthetic changes. These include crystal finished elements, blue brake terminals and pearl-blue skin in the cabin. The interior is complemented by ornaments made of pearl mass and individual signatures. According to CnEVPost, the car besides received peculiar body colors, blue interior and embroidered markings.
The cooperation between the automotive company and the world-renowned shoe, clothing and accessories is to be transferred to the car association with craftsmanship and luxury products, without changing the basic assumptions of the L6. This approach allows the company to grow its offer without building a fresh car from scratch and at the same time give customers a more expressive option of personalization.
L6 is inactive to compete with technology
Regardless of the fashion variety, the fresh IM L6 remains a sedan from the electrical car section for 200–300 1000 yuan. And that in China present means a premium shelf. The brand wants to compete with Tesla Model 3, Xiaomi SU7 and Xpeng P7.
L6 measures 4924 mm long and its wheelbase is 2950 mm. It is available with a rear-wheel drive or with both axle drive.
Max and Pro Max versions have 245 and 300 kW respectively. They usage 76 and 93 kWh batteries and the declared scope in the CLTC cycle is 725 km or 850 km. The top variant Ultra develops 500 kW of full power and 800 Nm torque; according to the manufacturer, it is driven from 0 to 100 km/h in 2.74 seconds. Its battery is 103 kWh and the declared scope is 840 km in the CLTC cycle.
800-volt NEO architecture was utilized throughout the range. IM Motors states that the strategy can charge with a maximum power of 396 kW and supplement up to 580 km of declared scope within 15 minutes. The car besides received a brake strategy missing-by-wire Continental MK C2 and a four-wheel turning system. The driver support strategy developed jointly with Momena uses the alleged planet model and supports a navigation function supporting driving without utilizing advanced resolution maps.
The compartment standard features a 26.3-inch central screen, an amusement screen for a 15,5-inch passenger, an audio Bang&Olufsen and a 5.7-litre refrigerator with cooled-heated capacity. The coverage declarations mention to the Chinese CLTC cycle and are not straight comparable to the European WLTP measurement.
Fashion as a language of brands
In the US and Europe, the collaboration of automotive companies with clothing brands or designers has a long tradition.
In the Chinese automotive industry, for a long time the promotion of cars was utilized with pragmatic specifics: convenience, digital functions and technological parameters. However, fashion is gradually gaining more space in the marketing activities of car manufacturers.
IM Motors does not quit the price and method dimension of competition. The brand enriches it with a language of design. Limited edition L6 shows that on Chinese automotive market Not only specification can play an increasingly crucial role, but besides the way the car allows the driver to emphasize his own style.
And in case you haven't noticed in this case, we have at least 3 phenomena:
- The Chinese brand builds a creative coalition with an Asian designer who is highly recognized in China, associated with top-end luxury products.
- The designer signs his name in fact a serial car, details are changed, including, for example, colour (exceptional, easy identifiable). Nobody assumes that in 30 years these cars will be ornaments of car collection in automotive museums in different parts of the world. This is simply a change in the knowing of “luscus product”. They are increasingly unique birds, but their charm is fleeting and short-lived. In a year or two, another products will be desired by more wealthy buyers.
- And finally, the price. A car in China will be considered expensive, but it's not immense money. This is besides a change in the marketplace for luxury goods. Companies operating in this niche have already understood that sometimes it is better to sale 2,000 pieces of product in a given model than 2 pieces. specified times. Watch and wine makers can tell us a lot about this. Ask at first opportunity.
Sources
- CnEVPost: IM Motors launches all-new L6 sedan to take on Tesla and Xiaomi, 28 August 2026
- Jing Daily, Cars & Culture: "Spotlight on: Chinese consumers can buy a Jimmy Choo EV", 18 August 2026.
Leszek B. Glass
Email: [email protected]
