How to turn marketing into a business engine? Premiere of the fresh model and expert debate

Is marketing in the company seen as an investment that brings real profits, or is it inactive a cost that is hard to justify in Excel? How can the communication between the CMO, CEO and CFO be based on hard data and common knowing of objectives? The debate “Effective marketing as a business engine — how do common language and understandable indicators support board decisions” will answer these questions