Heineken has not withdrawn from Russia and continues to introduce its products there

Despite the announcement of its withdrawal from the Russian market, due to the assault on Ukraine, the Heineken brand did not halt working there at all. Over the past year, it has introduced 61 fresh products there. Until a year ago, Bloomberg reported that Heineken had joined a group of companies that are changing their business in Russia after its assault on Ukraine -- most notably, the brewery announced it was halting the production, sales and marketing of Heineken beer in the country ruled by Putin. It turns out, however, that these promises have no coverage with reality.
The Dutch beer giant actually stopped producing beer in Russia last year, but at the same time another brand of this brewery was sold and promoted there - Amstel. It was this brand that enjoyed immense popularity in Russia and allowed Heineken to keep its position in the market. Moreover, according to Follow the Money (FTM) reports based on...