Lorenz introduced a seasonal installment of Monster Munch under the name “Mippers”. The limited edition was prepared for the Halloween period and combines a recognizable taste with a distinctive visual setting. The creative concept, name, and above all the packaging plan was developed by Soul and Mind.
This is another task prepared by the agency for Lorenz, the owner of the Monster Munch brand. This time the central presumption was to make a coherent idea, combining the character of the brand with the seasonal climate. The cult Duszek was converted to Pomisłuska, which marked the direction of the full concept. On this basis, a name was created, utilizing a word game and emphasizing a light, humorous speech of editing. It is supplemented by typography maintained in Halloween aesthetics, designed to build the atmosphere while maintaining full readability.
Working on packaging, the Soul and head squad focused on clear communication of chance and taste variants, while at the same time ensuring the preservation of the recognition elements characteristic of Monster Munch. The task was prepared to stand out on the shelf and clearly indicated the limited nature of the proposal.
