Agora Group with fresh visual identification

The fresh logotype of the company emphasizes its dynamic transformation from a press publisher to a modern media group. Today, with a well diversified portfolio of brands, the company not only maintains a strong position on the media, advertising and amusement market, but offers the largest commercial scope among media groups in Poland.

The change in the visual recognition of the Agora Group is simply a consequence to its long-term evolution and expansion of operations. The Agora Group is simply a multi-dimensional structure supporting the improvement of various media, amusement and advertising initiatives while preserving the coherence and uniqueness of each area. The fresh visual recognition aims to reflect the transformation of the company and item its position as a dynamic, modern leader in its industry.

The fresh Agory logo is simply a combination of minimalism and professionalism. A characteristic red accent, symbolizing the Polish roots of the company and its social involvement, has been preserved, and a subtle clearance in the logo refers to openness to changes.

– Agora is 1 of the strongest and most recognizable brands in Polish media. Its well-designed logotype has functioned from the 1990s until present in an unchanged form. In 35 years, however, Agora from a press publisher became a modern media group. By changing our logotype, we tried to combine Agora's tradition and historical heritage with the openness to improvement and changes that accompany the media today – This is Anna Marucha, manager of corporate communication for the Agora Group.

Jacek Utko, the renowned designer, is liable for the plan of the fresh logo. The full visual recognition and graphic materials was prepared by a squad of graphic designers from the multimedia studio „Electoral”.

– Agora as a brand deliberately does not display the expressive character of her logotype – it is minimalistic and universal, it acts as an umbrella, under which there are brands with a very diverse recognition and its own personalities, recognisable by a wide audience – This is Jacek Utko, designer of the logotype.

Agora Group is 1 of the largest media groups in Poland, operating on the marketplace since 1989; it has been listed on the Warsaw stock exchange since 1999. Its most crucial activities are: Helios S.A. – operator of the largest cinema network in the country in terms of number of objects and owner of the movie production and distribution company NEXT FILM; radio activity under the name Eurozet Group comprising 9 stations from TOP20 most frequently listened stations in Poland, including Radio ZET and Radio TOK FM; AMS – leader of the Polish external advertising market, “Gazeta Wyborcza” – the most popular opinion-making paper in Poland and leader of the digital transformation of the Polish press, as well as ♪ I don't know ♪– 1 of the leading Polish web portals along with popular thematic services, specified as: Sport.pl, Moto.pl is ♪ Gossip.pl ♪. Through Agora Publishing Company, the company is besides active in publishing and distributing books, music and movie releases.

More information – Agora..

Photo, source. Media Group Agora