Creative and branding agency Lotna has created a fresh visual identity strategy and brand communication strategy for FEDERY. FEDERA is the largest and oldest non-governmental organization in Poland dealing with the fight for human rights, with peculiar emphasis on women's reproductive rights. — We are glad that we had the chance to participate in this task — comments Anita Kamila Sochacka, co-owner of Lotna. — The task we faced was a real challenge. Not only due to the scale and item of the work, but besides the nature of the organization with which we cooperated. The topics that FEDERER addresses in his day-to-day business are highly applicable and crucial — especially in this day and age. And the fact that it cooperates with partners specified as the European Commission and the United Nations further strengthened our motivation to make an recognition strategy that will work perfectly in both national and global realities —...
