Two thirds of B2B buyers like to buy without a trader. Will AI flip the table?

AI accelerates evolution in trade. Even two-thirds of B2B buyers would like to go through the full acquisition without the engagement of the trader. According to Gartner's 2025 study, this model prefers 67% of them. The year before that was 61%. Moreover, almost 1 in all another surveyed (45%) declared that he utilized AI tools on his last purchase. However, the same survey shows the another side of this phenomenon. As many as 69% of buyers yet like to verify the conclusions generated by AI in the trader.