Politicians have yet realized that in communication with voters they should besides consider the youngest generations who have either already gained election rights or will shortly be given the chance to go to polls. The social platform utilized especially by young people is TikTok. The coverage of political and ruling organization members increases all month.
Donald Tusk with a evidence on TikTok. That's how young people get sympathy.
Donald Tusk can boast on TikTok as many as 580,9 1000 followers, and the latest study of the Media Monitoring Institute indicates that he drove his right hand, jumping from 9th to the top of the ranking. The head of government account gained 8 million views.
The biggest movement we could see in the last 2 videos, which got the same views, due to the fact that as much as 2.2 million. It is about the recording in which Tusk eats the beetle and announces that "there will be a second dish and dessert" as well as the video about Ola, which came into the planet thanks to an in vitro program. The Prime Minister called the girl his "granddaughter".
"But I like the Prime Minister. It's what it is." "And this is our Prime Minister"; "The best Prime Minister in Poland's history" – we read in comments under the last of these posts.
Of course, in Tusk's tictoque repertoire we will find many films devoted to politics, but the best in terms of coverage are those recordings, in which politicians approach each another with a distance. Last week the Prime Minister released a video in which he talks about the economy while collecting mushrooms for a wicker basket.
Interestingly, Karol Nawrocki fell to 12th place last month. He previously held 4th position. He is better off on TikTok, among others Patrick Jaka from Law and Justice and Grzegorz Braun from the Confederation of the Polish Crown.
As InnPoland.pl wrote earlier, the analysis of the Media Monitoring Institute shows that the top interest is generated by content related to geopolitics, local political confrontation, lifestyle themes and "humanizing" political materials.
"Emmanuel Macron has 6.5 million fans, and generates small more views than Czech Prime Minister with 41 thousand. This confirms that Macron treats TikTok as a conventional medium, relying solely on his brand. Meanwhile, Tusk, Fiala or Sánchez are effectively utilizing algorithm functions" - summed up Tomasz Lubieniecki from IMM.
