DJI, a giant known for its dominance in the drone and gimbal market, enters a fresh field in the marketplace – the spherical camera industry. The company presented the model Osmo 360.
This model is not only a DJI debut in this category, but besides a direct attack on the position of established players specified as Insta360. The weapon DJI wants to conquer this section is simply a method specification from the top shelf, with 8K resolution and a large, inch matrix at the head.
The main argument that DJI wants to convince the creators is the uncompromising image quality. The heart of the camera is an innovative, square HDR sensor with a diagonal of 1 inch. This is simply a movement towards the premium segment, due to the fact that specified large matrices in tiny spherical cameras are rare.
In theory, combined with large pixels (2.4μm) and a bright lens (f/1.9), this should supply much better results in mediocre lighting – an eternal pain of this kind of device. DJI adds to this recording in native 8K (even in 50 kl/s) and photos in 120 Mpix resolution, which on paper puts Osmo 360 at the top of the bet. Is it truly that good? That's what we'll be able to answer erstwhile the equipment goes to our editors for testing. For now, let us focus on the advantages of the novelty highlighted by the manufacturer.
Another strategical decision is the hybrid approach. DJI seems to realize that not everyone needs a camera only 360°. Therefore, Osmo 360 can control to single lens action camera mode, offering recording in 5K at 60 kl/s. It is an effort to attract a wider audience, offering them 2 devices in one. The full is supported by advanced HorizonSteamy and RockSteamy stabilization algorithms, which is simply a natural usage of the company's long-standing experience in this field.
The strength of the fresh product is not only the camera itself, but the full DJI ecosystem. Battery operating time of 100 minutes per maker erstwhile recording in 8K, built-in 105 GB memory or fast charging are parameters that substance in the field. However, it is crucial to usage already existing solutions – compliance with Osmo Action series accessories and, what is crucial for vlogers, the anticipation of direct connection of DJI Mic microphones. This shows that DJI is not building a position from scratch, but is taking advantage of the established brand and wide product portfolio.
However, DJI's ambitions have a price. The camera in the standard version was valued at EUR 479.99 and in the richer set "Adventure" at EUR 629.99. This puts her on the top shelf. The marketplace will verify whether the promise of the highest quality image and comfort of the ecosystem is worth this price and whether the maneuver to enter another already crowded marketplace will prove to be as successful for DJI as for drones.
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