LAS VEGAS- Atlanta-based Delta Air Lines (DL) transformed its 100th-anniversary celebration into a technological spectacle at CES 2025, showcasing its vision for aviation’s future through an unprecedented keynote presentation at the Las Vegas Sphere.
CEO Ed Bastian articulated Delta’s technological evolution while emphasizing human connection. “New marvels like AI, the digital revolution, and sustainable technology offer unprecedented tools to transform travel,” Bastian declared during his address. “Yet we recognize that innovation’s core purpose remains to enhance human experiences.”
Photo: DeltaDelta CES 2025 Announcements
The presentation opened with an emotionally resonant monologue from Academy Award winner Viola Davis, who captured the audience’s attention before transitioning into an immersive flight experience demonstration.
Throughout the keynote, Delta employees and industry leaders joined Bastian to unveil new technological partnerships and innovations that will shape the airline’s next century of operations.
Multi-GRAMMY recipient Lenny Kravitz elevated the celebration with a live performance, adding a cultural dimension to the technology-focused event.
The presentation drew thousands of CES attendees, filling the Sphere’s massive venue and demonstrating Delta’s significant influence in both aviation and technological innovation.
Photo: DeltaAI-Powered Customer Experience
Delta Airlines revealed its technology-driven customer service transformation during the second phase of its CES keynote, introducing Delta Concierge, a new AI-powered digital assistant integrated into the Fly Delta app.
Qualtrics Co-Founder Ryan Smith and Delta flight attendant Jeanie Brady joined CEO Ed Bastian to demonstrate how customer feedback drives service improvements. Delta Concierge emerges as a personalized digital assistant, streamlining travel experiences through generative AI technology.
The airline announced a strategic partnership with Uber, enabling customers to connect their Uber and SkyMiles accounts to earn miles on eligible rides and deliveries. CEO Dara Khosrowshahi shared the stage to detail this integration, marking a significant step toward connected travel experiences.
Delta Concierge will integrate with Joby’s electric air taxi service, offering customers home-to-airport transportation options. This partnership expands Delta’s commitment to innovative transportation solutions.
Also Read: American, Delta, and United Widebody Flights for Las Vegas CES 2025
Photo: DeltaThe airline unveiled a new cloud-based in-flight entertainment system, building upon the Delta Sync platform launched in 2023. YouTube Chief Business Officer Mary Ellen Coe announced that SkyMiles Members will access ad-free YouTube content, including creator content, podcasts, and music through Delta Sync Wi-Fi and seatback systems.
Airbus Chief Sustainability Officer Julie Kitcher joined Bastian to announce a partnership with Airbus UpNext, positioning Delta to advance next-generation aviation technologies. As the world’s largest operator of Airbus jets, Delta strengthens its commitment to technological innovation and sustainability.
WAYE Founder Sinead Bovell contributed to discussions about aviation’s sustainable future, exploring how the industry will evolve to meet changing customer needs. The partnership focuses on developing sustainable aviation technologies and adapting to future travel demands.
Photo: DeltaInteractive CES Exhibition
Delta Airlines transformed Sphere’s Atrium into an immersive historical exhibition for CES 2025 attendees, offering hands-on experiences before the main keynote presentation.
The exhibition featured “Delta Through the Years,” displaying significant aviation artifacts alongside compelling employee narratives that chronicled the airline’s evolution since its founding. Delta pilots guided visitors through a Virtual Pilot Training Experience, providing authentic insights into high-altitude flight operations.
Visitors experienced a preview of Delta Locals, the airline’s new technology-driven travel planning platform. This innovative system leverages emerging technologies to enhance customers’ travel planning capabilities.
Chief Marketing Officer Alicia Tillman emphasized the exhibition’s strategic importance:
Delta’s presence at CES demonstrates our brand strength and future vision. This showcase allows attendees to experience our identity through new perspectives while highlighting our commitment to customer relationships and employee excellence.”
Chief Marketing Officer Alicia Tillman
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Delta to Reveal New Special Silver Livery on A321neo for 100th Anniversary
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