Decathlon intends to sale its business in Russia

nowymarketing.pl 1 year ago
Almost a year since the start of the war in Ukraine, the Decathlon decided to completely leave the aggressor market. The company has put its assets up for sale in Russia. fot. depositphotos.com
Decathlon on 'list of shame'
Since the start of the war in Ukraine, Western brands that decided to proceed selling in Russia have faced criticism for “sponsoring Russian atrocities.” Companies specified as Auchan, Leroy Merlin and Decathlon were openly stigmatized by the president of Ukraine and the Minister of abroad Affairs. As a result, many consumers joined the boycott of French brands, giving up buying in their stores or organizing protests.
After a immense wave of criticism, the sports store chain Decathlon announced the suspension of its operations in the Russian marketplace in March 2022. All stationary stores and e-shop operating in the Federation have been closed...
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