The most valuable Chinese brands in 2024: TikTok/Douyin headed, tech giants in attack

chiny24.com 3 months ago

According to the latest study Brand Finance China 500 2025, the full value of the 500 most valuable Chinese brands reached almost $2 trillion, a TikTok/Douyin For the second time in a row he was considered the most valuable brand in China. The TikTok/Douyin brand value increased by 26%achieving USD 104.8 billion, which places it besides on second place in the global media ranking.

Top 10 most valuable Chinese brands in 2025

  1. TikTok/Douyin – $100.8 billion (social media)

  2. State Grid corp of China – $85.6 billion (energy)

  3. ICBC – $79.1 billion (banking)

  4. China Construction Bank – $78.4 billion (banking)

  5. Agricultural Bank of China – USD 70.2 billion (banking)

  6. Huawei – $31.9 billion (technology)

  7. Ping An – $43.2 billion (insurance)

  8. BYD – $14.0 billion (motorization)

  9. Tencent – (data not included in the report)

  10. PetroChina – $33.3 billion (oil and gas)

(Note: The full list of 10 items is not clearly defined in the study – this message is based on the highest rated brands listed in the analysis.)

Key trends: technology, green energy and evidence growth

  • TikTok/Douyin strengthens its position by integrating e-commerce (TikTok Mall) and personalized user experience.

  • State Grid corp of China (height by 20%to USD 85.6 billion) advanced to second place, driven by investments in clean energy and infrastructure.

  • ICBC (US$79.1 billion) remains The most valuable bank in the world, supported by the digital transformation ("Cloud ICBC") and the Green Financing Initiative.

  • Little Swan (height by 210%to $1.8 billion) is the fastest increasing brand, gaining popularity among young consumers thanks to emotional campaigns and cooperation with influencers.

  • Happy Valley (height by 48%) was considered China's strongest brand with brand strength index (BSI) at level 97/100.

Leaders managing the most valuable brands

  1. TikTok/Douyin (ByteDance)Shou Zi Chew (CEO) – oversees the global expansion of the platform despite regulatory challenges.

  2. State Grid corp of ChinaXin Baoan (President) – directs investments in green energy and global infrastructure projects.

  3. ICBCLiao Lin (President) – runs the bank through a digital revolution, including the improvement of blockschain and AI solutions.

Sectoral results: who grows and who loses?

  • Banking: Increase by 4% (US$466.6 billion combined), with the dominance of ICBC, China Construction Bank and Agricultural Bank of China.

  • Motorization: Increase by 3%, with BYD (16% increase, $14 billion) at the head.

  • Electronics and semiconductors: Huawei (US$31.9 billion) and TSMC (US$34.2 billion) lead in their respective categories.

  • Energy: Increase by 22%, powered by State Grid and China confederate Power Grid.

Sustainable improvement and image of leaders

  • State Grid recognised as a leader in the field the perception of ecological actions, a CNNC stands out in social and governance terms.

  • W Brand Keeper Index (BGI) The best in China are:

    1. Jun Lei (Xiaomi) – 8th place globally,

    2. Zhengfei Ren (Huawei) – 22nd place,

    3. Pan Gang (Yili) – 21st place among Chinese leaders.

Innovation and adaptation key to success

"Chinese brands in 2025 show remarkable resilience, combining digital innovation with green transformation" – comments Scott Chen, Managing manager of Brand Finance China.

The technological dominance of giants, the dynamic growth of consumer brands and strategical investments in sustainable improvement indicate that Chinese companies are not only following global trends but besides identifying them. In the coming years, it will be crucial to address the geopolitical challenges and increasing expectations of the ESG.

Source: Brand Finance China 500 2025

Leszek B. Glass

Email: [email protected]

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