Price versus quality. How Poles Choose Products for Easter

Zdjęcie: Cena kontra jakość. Jak Polacy wybierają produkty na Wielkanoc / Shutterstock


In the face of rising prices, the cost of products becomes the main determinant of Easter shopping. The study by UCE investigation and the Blix Group shows that 4 out of 5 consumers intend to pay the price primarily. However, this does not mean giving up quality — for nearly 70% of respondents it remains an equally crucial criterion.