Chinese automotive giant BYD (Build Your Dreams) announced the introduction of a fresh autonomous driving strategy called ‘God’s Eye’. This innovative strategy aims to "democratise" mobile technologies, making them more accessible to average consumers. BYD, mainly known for producing electrical cars and batteries, takes another step towards the future of mobility, competing with companies specified as Tesla, Waymo or Baidu.
What is the “God’s Eye” system?
“God’s Eye” is an advanced autonomous driving strategy that combines state-of-the-art technologies, including artificial intelligence (AI), device learning, LiDAR sensors, high-resolution cameras and radar systems. The name of the strategy refers to its ability to “see” the environment in 360 degrees to guarantee greater safety and precision compared to existing solutions.
The key feature of “God’s Eye” is its modularity and scalability. The strategy is to be available in different versions, adapted to different marketplace segments – from passenger cars to commercial vehicles. Thanks to this, BYD wants to scope a wide scope of audiences, offering autonomous technology at affordable prices.
Democratisation of autonomous driving technology
One of the main objectives of BYD is "democratisation" autonomous driving technology, which is to make it accessible to average consumers and not only to luxury car owners. According to Wang Chuanfu, president of BYD, the “God’s Eye” strategy is to be offered in cars of different price classes, which is to contribute to the spread of this technology.
– "Autonomous driving technology should not be reserved only for the richest. We want everyone to enjoy the benefits they offer” said Wang Chuanfu during the presentation of the system.
BYD plans to integrate “God’s Eye” with fresh models of its electrical cars, including popular series Han, Tang and Dolphin. The company besides announced that the strategy will be available as an option in older models, which is to encourage current customers to upgrade their vehicles.
Competition in the autonomous driving market
The marketplace for autonomous driving technology is highly competitive, and BYD faces giants like Tesla (Autopilot), Waymo (Google) or Chinese Baidu (Apollo). However, BYD has respective assets that can give him an advantage:
- Integration with electrical vehicles: BYD is 1 of the largest electrical car manufacturers in the world, allowing full integration of the “God’s Eye” strategy with its own vehicles.
- Low production costs: With control over the supply chain, including battery production, BYD can offer its technologies at lower prices than competitors.
- Support of the Chinese Government: BYD benefits from strong support from the Chinese government, which promotes the improvement of autonomous driving technology as part of a wider strategy ‘Made in China 2025’.
Security and regulation
One of the biggest challenges for autonomous driving technology is to guarantee safety and to meet regulatory requirements. BYD emphasises that the “God’s Eye” strategy has undergone rigorous safety tests, including simulations under different road and weather conditions.
In China, the government actively supports the improvement of autonomous driving technology, introducing favourable taxation regulations and incentives. However, in another regions specified as Europe and the United States, BYD will gotta adapt to local legislation, which could be a challenge.
Future prospects
The introduction of the “God’s Eye” strategy is simply a further step by BYD towards the future of mobility. The company plans not only to sale autonomous cars, but besides to make mobility services specified as autonomous taxis or commercial vehicle fleets.
According to analysts, the marketplace for autonomous driving technology will grow rapidly, reaching value $550 billion by 2030. BYD, as 1 of the leaders in the field of electromobility, has the chance to become a key player in this sector.
The “God’s Eye” strategy is another example of innovation by BYD, which has consistently expanded its technological portfolio. With this solution, the company wants to make autonomous driving technology available to a wide scope of customers, competing with global giants. However, the success of “God’s Eye” will depend not only on technology but besides on BYD’s ability to meet regulatory requirements and gain consumer confidence.
Information sources:
- Nikkei Asia – BYD Aims to democracy self-driving tech with latest God’s Eye system
- Reuters – BYD expands into autonomous driving with fresh God’s Eye system
- South China Morning Post – BYD’s fresh autonomous driving strategy aims to rival Tesla and Baidu
- Bloomberg – BYD’s push into self-driving technology with God’s Eye system
- TechCrunch – BYD unveils God’s Eye, a fresh autonomous driving platform
Leszek B. Glass
Email: [email protected]
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