What contributes to the cult brands of years ago coming back and becoming popular again? Is it hard to present yourself in front of a young generation that has not previously had contact with the brand? We talk about this with Alina Sztoch — CEO and co-founder in Kubota. Among the immense amount of brands that environment us, there are those that we can call iconic. Why? We do not necessarily request to remember a given company, for example thanks to the advanced quality of the products. It is primarily about the relationship, relationships or associations we have with the brand as consumers. any identify so much with the companies in question that owning items with their logos becomes a “lifestyle.”
Among another things, about what factors find the lasting success of iconic brands, we talked with Alina Sztoch, CEO and co-founder in Kubota.
“Marketing is primarily about value proposition, and value proposition in the case of brands with strong memories should besides be...
