Ryszard Petru's action in Ladybug: An example of a failed PR strategy?

dailyblitz.de 6 months ago
Zdjęcie: akcja-ryszarda-petru-w-biedronce:-przyklad-nieudanej-strategii-pr?


Ryszard Petru, who worked at 1 of the Warsaw stores of the Biedronka network, became 1 of the most frequently commented topics on the net during this period. Despite the large media coverage (45 million people) and image potential, net users' reactions were overwhelmingly negative.

Criticism and deficiency of authenticity

According to an analysis conducted by the Res Futura Analyst, as many as 90% of the comments on the action were negative. Michał Fedorowicz, the head of the Collective, noted in his interview with PAP that the net users most affected the deficiency of authenticity of MP Petru and the reception of his motion as purely PR. More than half of the critical comments pointed to undermining the sincerity of the policy, and 30% accused him of supporting work on Christmas Eve, which is contrary to the promoted household values.

As announced on Christmas Eve, I work at 1 of the grocery discount stores – I have been here from beginning until the end of his work. This is how I want to show how crucial work is to the economy, including in trade. We politicians must be grateful to millions of people working – Polish... pic.twitter.com/qLMmvM8Lyk

— Ryszard Petru (@RyszardPetru) December 24, 2024

Internet users besides recalled erstwhile political controversy, specified as his unfortunate statements about the "Feast of 6 Kings" or his celebrated journey to Madeira. Only 2% of the opinion on the network appreciated the Member's initiative, emphasizing its different character, though besides reserving that the performance left much to be desired.

Fedorowicz noted that "internauts anticipate systemic solutions from politicians, not simulating citizens' lives". specified actions, he estimated, can be viewed as mockery of real social problems.

Minimum waste pic.twitter.com/c51FtsYACg

— Ryszard Petru (@RyszardPetru) December 24, 2024

Responses to cooperation with Ladybug

The Ladybug network besides did not avoid a wave of criticism. According to the study, as many as 75% of the comments on the network were negative. The main point was the hard working conditions in stores and the deficiency of real benefits for employees resulting from the action. The criticism besides afraid the fact that the network is owned by Portuguese capital, which for any commentators meant no support for Polish trade.

I invitation you present to Ladybug on 2 Palace Street in Warsaw. pic.twitter.com/Yfumyima3a

— Ryszard Petru (@RyszardPetru) December 24, 2024

Only 10% of the comments on Ladybug were positive. net users appreciated the possible focus on the problems of the trade sector, but underlined the deficiency of concrete measures to improve the situation of workers.

Polarisation of opinions on social media

Michał Fedorowicz noted that the topics related to the economy and earnings peculiarly powerfully polarize the public opinion in Poland. In addition, any effort by politicians to become like “ordinary people” frequently encounters distrust and criticism. Among net users, I dominate the belief that politicians should focus on making real changes alternatively than engaging in spectacular but incredible gestures.

I start by making bread. pic.twitter.com/gLceev7SPO

— Ryszard Petru (@RyszardPetru) December 24, 2024

Is PR and business a good combination?

According to the expert, Richard Petru's action is simply a informing for companies that plan to cooperate with politicians. Despite the large advertising equivalent, estimated at about PLN 1 million, the receipt of the shares proved to be more harmful than beneficial for the Ladybug network. As Fedorowicz stressed, "The Ladybug lost on this action", and critical comments highlighted problems in the company's relations with employees.

Petru and the debate on free Christmas Eve

It is worth recalling that Richard Petru openly opposes the establishment of Christmas Eve a day off from work. During the debate on the bill proposed by Lewica in Poland, Mr Petru stressed that he was planning to spend Christmas Eve at work, wanting to draw attention to the specificity of trade on Christmas days. Eventually, the Sejm passed a bill according to which Christmas Eve would become a day off from work only in 2025.

Richard Petru's action in Ladybug alternatively of improving his image highlighted the problem of the deficiency of authenticity of politicians in the eyes of society. At the same time, she pointed to the risks associated with business-policy cooperation, peculiarly in the context of delicate social topics. The conclusions of this situation can service as a lesson to another companies and politicians that image gestures require careful consideration and authenticity to bring the expected results.

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Ryszard Petru's action in Ladybug: An example of a failed PR strategy?

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