AirAsia Turns A320 'Barking Dog' Sound Into Viral Dance Trend.

dailyblitz.de 4 hours ago

KUALA LUMPUR– AirAsia (AK) has turned the well-known Airbus A320 “barking dog” sound into a social media sensation. The airline released a dance track featuring the noise, drawing global attention online.

The viral campaign first appeared on TikTok, where one video quickly gained nearly half a million views. Kuala Lumpur International Airport (KUL) passengers and aviation fans were quick to recognize the sound, now remixed into a playful dance beat.

Photo: AirAsia

AirAsia ‘Barking Dog’ Dance Trend

For many travelers, the Airbus A320’s barking sound is a familiar but puzzling noise heard during taxi, engine start, or landing. AirAsia embraced this unique characteristic by blending it into a Budots remix of Gloria Estefan’s “Dr. Beat,” which has been trending on TikTok under the name Emergency Budots.

Instead of downplaying the hydraulic noise, the airline highlighted it as part of its brand personality. On TikTok, AirAsia jokingly responded to a passenger asking “Why are we doing these now?” with the quip: “This dance is now company policy.”

The campaign shows how airlines are experimenting with digital culture, turning technical quirks into engaging content for younger audiences, PYOK flagged.

A post shared by Fly AirAsia (@flyairasia)

The infamous barking noise isn’t random—it comes from the Airbus A320’s Power Transfer Unit (PTU).

The aircraft has two main hydraulic systems, but during taxiing or single-engine operations, only one is pressurized. The PTU equalizes the pressure between the two, producing the intermittent barking sound.

Passengers sitting near the wings are most likely to hear it, especially right after engine start-up or when taxiing. Although some describe it as annoying, it is a normal mechanical function and not a sign of any fault with the aircraft.

Photo: AirAsia

AirAsia’s Playful Take on Aviation Culture

By blending aviation sounds with a viral dance trend, AirAsia tapped into a crossover of aviation enthusiasm and online entertainment. The remix and accompanying dance have already sparked multiple spin-offs across TikTok, with cabin crew joining in on the fun.

The lighthearted move also reinforces AirAsia’s strong presence on social media, where airlines increasingly compete for engagement through humor, relatability, and cultural relevance.

Airlines rarely highlight technical aircraft noises, but AirAsia’s approach reflects a broader shift in aviation marketing. By turning the barking dog into a dance soundtrack, the airline created a cultural reference point that resonates with both frequent flyers and casual audiences.

It’s a reminder that sometimes the quirks of flying—whether it’s the sound of hydraulics or the view out the window—can become a story in their own right.

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