More than half of Poles reduce alcohol consumption, and more and more non-alcoholic beer is gaining popularity. As the latest Warsaw Enterprise Institute study shows, the trend of NoLo (no/low alcohol) becomes a permanent part of Polish consumer culture. 0% beer is seen not only as a healthy and liable alternative, but besides as a way to reduce alcohol without giving up social rituals – according to the Warsaw Enterprise Institute Report.
- In fresh months there has been a discussion in Poland on alcohol issues.
- Meanwhile, 55 percent of Poles actively reduce alcohol consumption and 21 percent declare full abstinence.
- Poles are conscious consumers and having good alternatives and access to information and education reduce alcohol consumption themselves, without State interference.
- 64% of respondents consider non-alcoholic beer as a good alternate to alcoholic beverages, and 66% consider it to aid limit drinking.
- 89 percent of beer drinkers 0% declare that they no longer want to drink alcohol after their consumption.
- Poles usually choose soft beer during meetings with relatives (39%), for cooling (48%) and relaxation at home (36%), combining pleasance with responsibility.
These are the conclusions of a fresh survey by the Warsaw Enterprise Institute conducted by prof. Dominika Maison. The study shows a change in the approach to alcohol in Poland and contradicts many besides present in the public debate.
55 percent of Poles effort to reduce consumption alcohol, and for 64%, non-alcoholic beer is simply a good alternate to alcoholic beverages – according to the latest study "Alcohol beer – opinions, perceptions, customs" by Prof. Dominika Maison commissioned by the Warsaw Enterprise Institute (WEI).
The survey shows that the popularity of non-alcoholic beers is not a fashion, but a permanent cultural change entering into NoLo trend – no/low alcohol. 39 percent of the population already see this trend in their surroundings, especially young people and women.
– The results of the survey show a clear change in social standards regarding alcohol consumption – the failure of force to "drink" and expanding non-drinking. This process fits into the global trend of moving distant from "social alcohol conformism" towards reducing alcohol consumption or full abstinence," he emphasises. Professor Dominic Maison, the author of the study.
Non-alcoholic beer reduces alcohol consumption alternatively than encourages alcohol consumption
According to the study, as many as 89 percent of people who drink beer 0% declare that after consumption they no longer want to drink alcohol. 2 thirds of Poles (66%) believe that non-alcoholic beer is an effective way to reduce alcohol consumption in general.
– Non-alcoholic beer plays an crucial function in the process of social adaptation to the NoLo trend. The non-alcoholic alternate allows you to participate in social and household situations (e.g. grill, parcel, names, events) without having to drink alcohol while retaining the ritual of a common "drink of beer". In this way it meets the intellectual and social needs associated with joint feasting and the individual request to reduce or completely quit alcohol of its own free will, or in situations that require it (e.g. driving a car)," explains Prof. Maison.
Not drinking alcohol becomes fashionable
According to the study, 89 percent of adults who drink non-alcoholic beer feel that it full replaces the request for alcohol and, erstwhile they drink it, no longer want to go for any alcoholic beverages. In addition, initiation with non-alcoholic beer takes place much later than with alcoholic beer, 0% beer is so an alternate to an exit alternatively than an entry into consumption of alcoholic beverages.
– Non-alcoholic beer consumers drink them for 2 main reasons: due to the fact that they do not want to drink alcohol and value the sensations of non-alcoholic beer. They scope for non-alcoholic beer due to the fact that it is the same or akin product as beer that they know and like, but it does not contain alcohol. The functions of taste and social function of non-alcoholic beer cannot be replaced by any another carbonated beverage – adds Prof. Dominika Maison.
The WEI study shows that the image of non-alcoholic people has undergone a crucial change – not a drunk individual is not ashamed, but seen as fashionable and health-seeking. Those choosing non-alcoholic beer are seen as conscious, well-maintained and responsible.
Poles frequently scope for soft beer for cooling (48%), during barbecues or meetings with relatives (39%) and for relaxation at home (36%). The most common are the desire to quench thirst without alcohol (68%) or to stay sober as a driver (59%).
It is not politicians who limit alcohol problems
According to Piotr Palutkiewicz, Vice president of WEI, the survey shows that consumers themselves are better at addressing negative developments than restrictive regulations.
– presently there is simply a heated discussion in Poland about the approach to solving the problem of alcohol. This is not justified in the data, due to the fact that in fresh years there have been no worrying phenomena regarding the drastic increase in alcohol consumption among Poles. On the contrary, the trend is decreasing. Poles are liable consumers, wellness awareness is increasing. alternatively of reaching for further unjustified bans or unannounced increases in excise work in observed facts, we should support affirmative trends, which naturally lead to a simplification in alcohol consumption," emphasizes Piotr Palutkiewicz.
The survey "Alcohol Beer – Opinions, Perception, Customs" was carried out by Maison&Partners on behalf of the Warsaw Enterprise Institute. Full study is available for download on the origin website of the WEI.
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